Campaigns use approved templates
A business-initiated WhatsApp campaign must use a template approved by Meta. Content > WhatsApp templates opens on the provider-status library; choose Create template or Edit to enter the focused builder for Marketing and Utility templates with bounded header, body, footer, variable, and button settings. Authentication templates are created in Meta and synced into Wepy as provider-managed templates.
- Open the template library and choose Create template.
- Use a lowercase internal template name and choose the correct language and category.
- Add representative examples for every variable so Meta can review the template.
- For image, video, or document headers, upload the review sample requested by the builder.
- Submit the draft to Meta, then sync until its provider status becomes Approved.
- Do not edit or send a rejected, paused, disabled, or still-pending template.
Create the campaign
- Open Campaigns > Create and choose WhatsApp as the channel.
- Choose the connected sender, permissioned List, and approved template.
- Fill the reviewed header, body, and dynamic button values without changing the approved structure.
- Review the real audience and template details, then save the draft.
- Open the saved draft to review the eligible-recipient estimate and confirm an immediate or scheduled send.
- Open Results > WhatsApp to review real delivery states and sender/template health.
Permission is required
Wepy skips contacts without an eligible phone number and explicit WhatsApp marketing permission. A phone number alone is not consent.